I turn complex, ambiguous problems into clear, measurable outcomes.

Featured

Selected work

Flagship

Redesigning Taiwan's e-Invoice app for accessibility & trust

68% → 92% login success

Led end-to-end UX for a nationwide public service app. Research across 30+ sessions, clearer flows, and inclusive design for millions of citizens.

Product Designer · 2024 – 2025

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More work

Case studies

• 
  AI · Marketplace

  AI marketplace for circular baby goods

  Listing time ~3–5 min → seconds

  Sole designer at MINA AI. Photo-to-Publish, Parenting Copilot, and design system for 8 engineers.

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• 
  Public Service

  Role-based backend for 600+ government staff

  ~30% faster ops entry · ~99% data accuracy

  RBAC, unified workflows, and dashboards for Ministry of Finance lottery redemption ops—600+ users across four departments.

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• 
  Mobile · Loyalty

  Baskin-Robbins Taiwan's first membership app

  MVP scoped · Japan-aligned, Taiwan-local rules

  Lead UX/UI for zero-to-one loyalty: functional map, flows, UI kit, and store-ready redemption—PM + 4 engineers, client & JP HQ alignment.

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• 
  Digital Marketing

  Admission Hub (Digital Marketing)

  +18% organic traffic, +21% engagement

  Created email campaigns and SEO-friendly WordPress content, plus digital graphics for web & Instagram. Improved discovery, engagement, and brand recognition for Taiwanese audiences.

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• 
  Digital Marketing

  MOMI Animal Health (Digital Marketing)

  +75% online sales in 2 months

  Designed promotional and social content across Facebook and eCommerce channels, partnering with marketing to execute campaigns and improve online conversion for rabbit-care products.

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• 
  Branding

  Haphy Living (Brand IP)

  Brand identity system for Instagram/eCommerce

  Built a visual identity and brand applications around a character-based brand IP, producing logo concepts, mascot variations, and content templates for social and eCommerce touchpoints.

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About

Design with a product lens and a systems mindset

I’m Angela—a product designer with 2+ years in the industry. I use an AI agent as a thinking partner to turn ambiguity into clear roadmaps and user-centered solutions. Based in Vancouver; open to product design, UX/UI, and AI-assisted creative roles.

Contact

Let’s talk about your next product chapter

Open to full-time product design, UX/UI, and AI-assisted creative roles. Available immediately.