Product design · Public services · AI
Complex systems, clear experiences.
I design public-service and AI-native products that balance user trust, operational reality, and implementation speed. I use Cursor, Claude, and current AI tooling to speed exploration and handoff without trading clarity for speed.
Core product design
Shipped UX for public services, AI, and consumer apps
End-to-end product work—research through handoff—where outcomes are measurable and stakeholders are real. This is the spine of how I design.
Redesigning Taiwan's e-Invoice app for accessibility & trust
~88% prototype task success (moderated)
Led end-to-end UX for a nationwide public service app. Research across 30+ sessions, clearer flows, and inclusive design for millions of citizens.
Product Designer · 2024 – 2025
Read case study →- AI · Marketplace
AI marketplace for circular baby goods
Listing time ~3–5 min → seconds
Sole designer at MINA AI. Photo-to-Publish, Parenting Copilot, and design system for 8 engineers.
Read case study → - Public Service
Role-based backend for 600+ government staff
~30% faster ops entry · ~99% data accuracy
RBAC, unified workflows, and dashboards for Ministry of Finance lottery redemption ops—600+ users across four departments.
Read case study → - Mobile · Loyalty
Baskin-Robbins Taiwan's first membership app
MVP scoped · Japan-aligned, Taiwan-local rules
Lead UX/UI for zero-to-one loyalty: functional map, flows, UI kit, and store-ready redemption—PM + 4 engineers, client & JP HQ alignment.
Read case study →
Adjacent work
Brand, growth, and storytelling
These projects sharpen how I communicate with audiences—campaigns, social, and brand systems that support launches and recognition. They sit alongside product work: different surface area, same eye for clarity and craft.
- Digital Marketing
Admission Hub (Digital Marketing)
+18% organic traffic, +21% engagement
Created email campaigns and SEO-friendly WordPress content, plus digital graphics for web & Instagram. Improved discovery, engagement, and brand recognition for Taiwanese audiences.
View project → - Digital Marketing
MOMI Animal Health (Digital Marketing)
+75% online sales in 2 months
Designed promotional and social content across Facebook and eCommerce channels, partnering with marketing to execute campaigns and improve online conversion for rabbit-care products.
View project → - Branding
Haphy Living (Brand IP)
Brand identity system for Instagram/eCommerce
Built a visual identity and brand applications around a character-based brand IP, producing logo concepts, mascot variations, and content templates for social and eCommerce touchpoints.
View project →
About
Design with a product lens and a systems mindset
I’m Angela—product designer with 2+ years shipping in public-sector and startup contexts. I pair research with tools like Cursor and Claude to move faster without losing rigor. Vancouver-based; open to product design, UX/UI, and AI-assisted roles.
More about me →Contact
Say hello—especially if you’re hiring for product or AI-forward design
I’m interested in senior/lead product design, UX/UI, and teams that treat AI-assisted design as a craft multiplier—not a shortcut. Based in Vancouver; open to the right remote or hybrid roles. I’m actively looking and can start soon—reach out if this sounds like a fit.